Cleveland State University announced its new branding initiative
Cleveland State University President Laura Bloomberg announced in a news release and video on Jan. 19 that the university is rebranding.
The rebranding, effective immediately, includes a new university logo, redesigned promotional materials and new videos that capture the spirit of CSU. Throughout the year, more new videos and refreshes of social media and advertising will follow.
“Great brands tell a story, and Cleveland State University has a powerful story to tell,” Bloomberg said in the release.
The university’s story consists of its prominence in the city of Cleveland and the tenacity of CSU’s “inspiring and innovative” students, faculty, staff and alumni who showcase determination and success all over campus and beyond.
“All these elements are designed to capture who we are and who we aspire to be,” Bloomberg said. “It is a story about Cleveland and our place in it.”
The university’s connection to the urban landscape is apparent in the new logo intended to celebrate CSU’s heritage as an “anchor institution” of downtown. The logo features the university’s Rhodes Tower bold and centered among the outline of the Cleveland skyline, underlined by the letters “CSU” in the university’s classic shades of green.
The rebrand accompanies the university’s vision for the future of the university. The plan, also known as CSU 2.0, aims to create new strategies to drive enrollment, enhance the student experience, strengthen relationships with alumni and drive economic development throughout Northeast Ohio, Bloomberg explained.
“As we grow into this vision we want to tell the proud story of CSU in a way that resonates with potential students and their families,” Bloomberg said in the video. “We want to paint a picture that captures the Cleveland State University experience, spirit and energy.”
The new material gives prospective students and families a chance to feel inspired and connected before stepping onto campus, she further explained.
“We want them to hear how transformative CSU has been for so many people over our nearly 60 years of operation,” Bloomberg said.
This mission can be seen in the debut of two promotional videos showcasing the campus, through students, faculty and staff working within different fields and extracurriculars available at CSU. Both videos end with the university’s new tagline: “We are Cleveland State University.”
To learn more about the rebrand and watch the new promotional content, visit https://www.csuohio.edu/we-are-csu/we-are-csu.