American Marketing Association connects students to outside opportunities

By Savannah Lewis

Cleveland State University is known for its motto, “the city is our campus,” because of how closely connected the university is with the surrounding community.  Organizations on campus play a huge part in making connections throughout the Cleveland area, nationally and internationally.

Cleveland State’s American Marketing Association (AMA) chapter is one of these organizations that works to connect students to outside resources regarding learning more about business and marketing. The organization also allows students to network with business professionals through events such as the one held on Feb. 11. 

This meeting hosted two speakers — Brady Cohen and Nolan Andersky — who are experts in the field of digital marketing. Rachelle Miller, vice president of treasury for AMA, explained that both of the professionals have connections to Cleveland and the university itself.  Andersky is a Cleveland State alumnus, who now works as a digital team leader at Nestle. Cohen graduated from Case Western Reserve University and currently owns his own digital marketing firm. 

Miller explained that students had the opportunity to learn more about post-college experiences by attending the event and get an understanding about how their own path may fluctuate. 

“Students were able to get an insight into what it’s like to be in a business related career,” she explained. “The speakers discussed their college and post-college journeys. They told us about how they didn’t have just one career from the start, but about five career changes throughout the journey.”

Miller explained that AMA reaches out to  a variety of businesses to host speakers who may be able to help students develop an understanding of how careers may be started as well as help students network and form connections for post graduation. 

“Our meetings are an opportunity for people to connect and learn about marketing,” Miller said. “Even if you aren’t a marketing major, AMA is still open for you to join. The meetings are open to both grad and undergrad students to attend and can be attended on a drop-in basis. If a student would like to become a member of the group, there is an annual $20 fee for the CSU chapter.”

One of the next events that the AMA chapter will be involved with is a trip to New Orleans for the AMA National Collegiate Conference in March. Miller explained that this is an opportunity for their board to meet and network with other chapters as well as compete in  marketing competitions. 

“Last year, the board placed in the top 15 out of 100 universities,” Miller explained. “We are excited to have the opportunity to place even higher this year. Along with the competitions, a few of us who were in the Current Topics Case Study class will be speaking on a panel.” 

Miller stated that she would like more people to come to  the meetings and learn more about what AMA has to offer all students, including those who may not be in the field of marketing.

“If anyone is interested in joining, come to a meeting and see how you like it,” Miller said. “We have a laid back atmosphere with free food. What’s not to love?”